Andrei Kovalev
Jimsher campaign by Andrei Kovalev: a man stands in misty mountains, drink in hand, gazing into the distance.

Jimsher

In September 2017, my team and I spent two days around Mount Kazbegi shooting an advertising campaign for Jimsher, the first producer of Georgian whisky.

Jimsher “Jimy” Chkhaidze is a Georgian winemaker and the first to make Georgian whisky.

We worked with Samoseli Pirveli, a Georgian brand of modern, tradition-driven clothes. The country around Mount Kazbegi made the perfect backdrop for the campaign.

Production crew

Talent: Jimsher Chkhaidze · Stylist: Tatiana Almond · Assistants: Gleb Chuev, Tata Melnik · BTS photographer: Elina Wexler · Drivers: Giorgi Ozashvili, Zurab Batarishvili · Special thanks to Marika Mamaladze